Toranj London is a London based jewellery design company founded by Sara Peymanpour and Faraz Dalaee, husband & wife team, in 2008. Toranj is a basic design motif in Persian carpets, chosen as name of the company to embrace their Persian heritage.

Toranj London creates Limited Edition Ethical Fine Jewellery, using excellent quality gem stones. All jewellery pieces are hand crafted by the best craftsmen and master jewellers in London, with the aim of supporting local industry. Toranj London uses only conflict-free diamonds and sources other gemstones from responsible suppliers.

Toranj London is a member of British Jeweller's Association (BJA).


Sara Peymanpour studied both Electrical Engineering & Industrial Design before she gained a Master degree in Jewellery Design from the University of New South Wales in Sydney. Attending a Master course in Politecnico di Milano and CAD/CAM courses in Gemological Institute of America (GIA) and Holts Academy both in London, has given her a deeper insight into the Design World.

Sara's creative flair for design comes from her architect father, while her interest in precious metals was fueled by her grandfather, a well-known silverware designer in Isfahan. Living in several countries and absorbing a wealth of influence from various cultures, has been a key source of inspiration for her. Sara's elegant jewellery has a root in Persian archetypes, architecture and design motifs. Her collections bring the old and new together to create glamorous and unique jewellery pieces utilizing innovative technologies.



Faraz Dalaee, GIA Graduate Gemologist, gained a Diamond Grading Certificate from the Gemmological Association of Australia (GAA) while he was working as a South Sea cultured Pearl merchandiser in Sydney.

Faraz studied Marketing at the Gemological Institute of America (GIA) Business School which helped him to have a better understanding of the jewellery market. Later he obtained a Graduate Gemologist Diploma from GIA London.

Being in past managerial positions, gave him a through insight into the business world. Executive experiences combined with his deep passion for precious stones and his knowledge of diamonds and pearls, encouraged him to establish Toranj Ltd in the UK. Faraz handpicks excellent quality precious and semi-precious gemstones with fantastic cut & color for Toranj London's creations.


In two years since company started, we had following Exhibitions and Awards:


- Exhibited at the Tower of London and next to Crown Jewells as a part of first Coutts London Jewellery Week. We were so privileged to have our first showcase in such a great venue and received great feedback on our pieces.

- Our Golbarg Necklace was a finalist in Adventurous Moissanite competition and we received the stones needed to make the piece from Charles & Colvard.

- Our Golbarg Ring was selected as a finalist in Holts Academy Design Award 2008.

- Exhibited at International Jewellery London 2008, the UK’s only dedicated jewellery event, where the most talented, cutting edge British and International designers and manufacturers are hand selected to create a showcase. Our collections received a fantastic amount of interest from both public and buyers.

- Charles & Colvard showcased our Golbarg necklace alongside other four shortlisted pieces at International Jewellery London 2008.

- We Collaborated with British Museum and they showed and sold our pieces alongside their Babylon exhibition. Then we designed Shah Abbasi collection especially for their exhibition “Shah Abbas: The remaking of Iran” which was showed and sold by British Museum.

- In October 2009, exhibited as a part of National Jewelry Institute's Designer Showcase in the prestigious" Hotel Le Bristol" in Paris, in parallel with Paris Fashion Week and as the only company chosen to represent United Kingdom.