Posted on: August 2nd, 2009 The Other half of our products

One of the most difficult jobs to do when you design a product is to choose or design a suitable packaging for it. As a good industrial designer – Well, I still design & make all sorts of things, trying to stay true to my background – I believe that packaging is 50% of any product you sell, buy or design. So from the first day of establishing Toranj London, Faraz Dalaee & I were looking for an appropriate range of boxes for our collections; something elegant, attractive and durable.

A jewellery box first of all should be able to protect the jewellery piece. With these days of online shopping, it should be strong enough to survive the shipping process and reach the recipient in perfect conditions. Then it should be beautiful, inviting and graceful. You should also have a good feeling when you touch and smell it. We also wanted a long lasting packaging, a box that our clients would keep and reuse.

In total, because your product’s packaging is your brand’s ambassador and plays a very important role in brand identity, we were looking for something that would reflect Toranj London’s values.

And last September, after a long time of looking at every possible corner of every trade show, we finally found what we were looking for; these delicious cinnamon suede boxes. They are unique, exciting, soft, heavy and presentable. They show our pieces in the best way possible & we waited four long months to receive them.

I hope you like them as much as we do.

Regards,
Sara Peymanpour

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